A HOUSE GATHERS TOGETHER PEOPLE, THEIR STYLES AND TASTES, THEIR DESIRES AND DREAMS. FOR ALMOST 25 YEARS CASA COR© HAS OPENED ITS DOORS TO THAT WHAT IS NEW, CREATIVE AND DARING. BE WELCOME AND MAKE YOURSELF AT HOME.

The brand was created when the Brazilian Yolanda Figueiredo and the Argentinean Angélica Rueda, during a trip to Buenos Aires, met their friends Javier Campos Malbrán and Ernesto Del Castilho, who proposed organizing an event of decoration in Brazil. CASA COR© started in Brazil in 1987, with the first edition occurring in a residence, in the district of Jardim Europa, in São Paulo. There, 22 ambiences were laid out, created by 25 professionals and visited by 7 thousand people. Since then, CASA COR© has not stopped growing and has become a domestic and international reference of good taste, influencing opinion markers and adding value to associated brands.

In 2000, CASA COR© was acquired by an investment fund administered by the Pátria Banco de Negócios. The success story continued and gained even more impetus in March 2008, when CASA COR© was acquired by the groups ABRIL S/A and DORIA ASSOCIADOS. Since than, new exhibitions and new franchises have been created. More innovations arose, with a bold plan of licensing of products with the brand, investment in entertainment options and the creation of other events: CASA BOA MESA©, CASA KIDS©, CASA OFFICE©, CASA ENTRETENIMENTO©, CASA TALENTO©, CASA COR STARS© and CASA COR SEMINÁRIOS©.

Currently, CASA COR© has 19 franchises, 17 of them domestic (Amazonas, Bahia, Brasília, Campinas, Ceará, Espírito Santo, Goiás, Mato Grosso, Mato Grosso do Sul, Minas Gerais, Paraná, Pernambuco, Rio de Janeiro, Rio Grande do Sul, Santa Catarina, São Paulo and Sorocaba) and two international ones: Peru and Panamá. Every year, real estate is redesigned and decorated by the fore most professionals of architecture, decoration and landscape gardening. Several spaces are delimited so that specialists can modify them as they please, undertaking to create an innovating, attractive and sustainable ambience of extremely good taste. The exhibition of CASA COR© in São Paulo, at the Jockey Club, is the largest in the Americas and the second largest in the world, in square meters.

The result is an event which allows visitors to have the unique experience of enjoying state-of-the-art novelties in decoration, design, pieces, materials, technology and equipment, so that they undergo a moment of dreaming and wellbeing. The countless options of purchasing and leisure, which have been integrated with stores, restaurants, cafés, arcades, services and entertainment for children, has meant that CASA COR© attracts a public visiting in record numbers.

THE SUM OF TALENTS, THE MULTIPLICATION OF IDEAS, THE SHARING OF ACHIEVEMENTS: GET TO KNOW THE FIGURES OF THIS HOUSE.

ABRIL & DORIA ASSOCIATION
Acquired in 2008 by the groups ABRIL S/A and DORIA ASSOCIADOS, the concepts of quality, exclusiveness and good taste are increasingly perceived at CASA COR©. Only in 2009 five more new events were executed. Besides CASA HOTEL© and CASA BOA MESA©, the following were created: CASA COR STARS© with lectures by people famous at home and overseas in the world of architecture, landscape gardening and decoration; CASA OFFICE©, version of CASA COR© for the corporate world; CASA KIDS©, concerned with the world of children, CASA ENTRETENIMENTO©, version of CASA COR© for areas such as cinemas, theaters, restaurants, bars, billiards, karaokes and cafés; and CASA TALENTO©, an area for new talents of the design of furniture, objects, accessories and illumination, as well as CASA COR© SEMINARS, concerned with contents for professionals of decoration and architecture.


ABRIL GROUP
The ABRIL Group is one of the largest and most influential communication groups in Latin America. It furnishes information, culture, education and entertainment for practically all segments of the public and performs in an integrated manner in several media. The group consists of Editora Abril (magazines), Abril Digital (which joins together Abril.com and Abril in the cell phone), FIZ TV and Canal Ideal (segmented TVs), TVA (strategic partnership with Telefônica), besides Editoras Ática and Scipione (Abril Educação). It also has the largest graphics and distributor of magazines in Latin America and an efficient subscription service.

Founded in 1950, today it employs more than 7,400 people. In 2007, Editora Abril published 314 titles, of which 127 were regular and 187 one shot and special editions, besides being the leader in the various segments in which it performs. In one year, its publications have a circulation of 163.8 million copies, in a world of more than 22 million readers and 3.8 million subscriptions. Seven of the ten most read magazines in the country are Abril's, VEJA is the fourth most read weekly magazine of information in the world and the largest outside the USA.


DORIA GROUP
DORIA ASSOCIADOS is a communication and marketing group founded in 1997, which includes a television producer, who presents the program Show Business®, in a domestic TV network. It promotes the FÓRUM DE COMANDATUBA®, the largest business event in the country. It organizes the MEETING® INTERNACIONAL, a meeting of the leading businessmen in Brazil, held currently overseas. DORIA also holds corporate events such as CEO's FAMILY WORKSHOP®, FÓRUM DE MARKETING EMPRESARIAL® and FÓRUM DE EMPREENDEDORES®.

The DORIA GROUP gathers together LIDE - Group of Business Leaders, a large association of businessmen, intended to strengthen the thinking, relationship and ethical principles of corporate governance in Brazil. The DORIA GROUP holds the control of MARKET PLAZA®, the largest and most sophisticated seasonal shopping Center in Brazil, located in Campos do Jordão, in São Paulo State.

DORIA ASSOCIADOS is the owner and the administrator of the CAMPOS DO JORDÃO CONVENTION CENTER, a modern center of events and conventions. The Group publishes, through DORIA ASSOCIADOS EDITORA, several magazines, including: "FÓRUM", "MEETING & NEGÓCIOS", "EMPRESARIAL", "EMPREENDEDORES", "MARKETING EMPRESARIAL" "OSCAR", "GABRIEL", "LIDE" and "ARENA", sophisticated publications of business and lifestyle.